This material taught during this seminar was originally designed for & used by the United Nations. The skills presented are adapted from the same core concepts of SYNTONICS.
The major difference between Sales and Negotiation is that Negotiation is more difficult and requires more flexibility in thinking than does sales.
In Sales, once you have established a need on the part of the customer, then all you have to do is demonstrate that your product fits the need. For Negotiations, you also have to discover the Hierarchy of Values, the Past Emotional History of the Interactions, the Prejudices and Preconceptions of both or all parties.
Negotiations are more demanding, but also more satisfying. The complexity is the challenge. Negotiators are addicts of the challenge. This seminar may turn you into a professional addict of the challenge. Winning by dove-tailing is so satisfying.