With Influencing with Integrity on the Internet, you get:
57 Steps you will want to take so that your web design presents you, your company, or your institution in the correct light.
Each step improves your presentation. Each step is based on distilled, sound, psychological, advertising, and graphic principles which have been universally recognized for years
Short, right-to-the-point guidelines, enhanced by an awesome bibliography if you want to check the accuracy and relevance on the steps in depth.
A book you can read in 20 minutes or spend as many hours as you wish cogitating its application for your site. Every minute thinking and selecting for your presentation will improve the end result.