Genie Z. Laborde, Ph.D., Founder and CEO

Genie Z. Laborde started the firm which is now International Dialogue Education Associates, Inc. in 1980 to train business people in new and powerful communication skills. This led to her acclaimed book, Influencing with Integrity, which has sold 200,000 copies in five languages. To enhance the training she produced the “Influencing Skills” video series in the mid-1980s. Chase Manhattan Bank was the first customer for the new program. Other corporations, such as Eastman Kodak, IBM, FPL, Sprint, and Dell Computers followed. The 21st century saw Dr. Laborde produce the innovative E-Learning course, 3-MINUTE STEPS TO INFLUENCING WITH INTEGRITY. Genie Z. Laborde holds a PhD in Confluent Education from the University of California at Santa Barbara. More…


Richard Sharp, VP Marketing and Sales

Richard has a passion for how technology can empower human potential. Since 1989, Richard has worked with organizations to re-envision how they imagine their business and achieve improved results using digital technology and social media.

Richard’s expertise spans sales, marketing, business model generation, product development, market research, online marketing campaigns, online revenue pipelines, analytics, transmedia, business requirements, designing platform information architecture, and agile software development for organizations in the publishing, technology, government, entertainment and not‐for-­profit sectors. Sample clients include: Scholastic, KPMG, Rogers Media, Government of Canada, Obama 2008 Campaign, Vision TV, MuchMusic.


David Traub, Ed.M, VP Media and PR

David has enjoyed 25+ years of global experience as a digital education-centric entrepreneur, venture catalyst, grant writer, board member and/or advisor to numerous startups, institutions, multi-national and government entities. In addition to his work related to bringing I.D.E.A.’s IP to broadcast and digital media platforms, David is an award-winning executive producer of multiple digital media, mobile content, concerts and feature films, with jOBS, the story of Steve Jobs starring Ashton Kutcher, as his latest feature film project.

David is also an author of nearly 50 articles and reports, and has given more than 50 forward-looking keynote and other speeches throughout the world, all on the evolution of both digital education and the greater domains of digital media. David earned a Masters in Education in 1990 from Harvard University, while conducting simultaneous class-work at the MIT Media Lab and Harvard’s Business School. In 1984 he earned his undergraduate degrees with honors from the University of California at Berkeley.


Marsha Carlson, Communication Consultant

Marsha Carlson, LCSW, MSW has worked as a social worker, therapist and trainer for more than 23 years. As such she has collaborated with a wide variety of organizations, individuals and affinity groups from diverse economic and cultural backgrounds. Over the years she has developed her natural talents and skills in communication and in teaching. She is known for her abilities to assist in breaking through limitations that entangle communication and personal creativity. Marsha met Dr. Laborde in a serendipitous moment and immediately began working with her in 2009. She currently is part of the marketing team promoting the wonder-full insights available through Dr. Laborde’s methods of fine tuning the brain to increase happiness and enhance communication skills that lead to success.


Eddie Reynolds, Vice President for Training

Eddie Reynolds is an I.D.E.A. master trainer and a certified professional trainer with twenty years of experience with IBM in education, information technology, administration and marketing. He has outstanding technical and presentation skills as a result of experience as a demonstrator, presenter, instructor, project manager, and systems engineer.Eddie has demonstrated a unique ability to work effectively with all levels of employees and customers. He has in-depth awareness on building customer relationships and of multicultural issues. Eddie holds a Masters in Management Information Science from North Carolina Central University in Durham and a Bachelor of Science in Management Information Systems from the University of Maryland in College Park.

influence_integrity_tracy_labordeTracy Laborde, Board Member

Tracy Laborde brings 30 years of business experience to his position on the IDEA Board. A graduate of Louisiana State University and the Banking Institute, his business career began as a branch Manager of Hibernia National Bank in New Orleans. He segued to CEO of IDEA for eight years. After bringing to IDEA policies which doubled, tripled, then quadrupled its previous gross income, Tracy Laborde returned to his birthplace, New Orleans, and bought a company which he renamed Laborde Marine and which he presently runs. This position gives him the time to contribute ideas and banking know-how to the board decisions on new directions for IDEA.


Beverly Fertig, Director of Business Performance

Beverly Fertig, an IDEA Master Trainer, has experience with Fortune 500 companies, mid sized companies and not-for-profit organizations. These include Eastman Kodak, Sprint, Chase Manhattan Bank, Charter One Bank, and the New York Special Olympics. Some of her titles were Academic Dean, Account Representative, Vice President of Training and Development, and Retail Sales Training Manager. Beverly is skilled at designing and delivering training and development to drive business plans, and she has extensive experience in delivering customized training solutions which have led to increases in both sales and customer satisfaction. Beverly holds degrees from Wittenberg University in Springfield, Ohio, and Miami University in Oxford, Ohio.


Janelle Alves-Anderson, Migrant Parent Education Program Coordinator

Janell has worked for manufacturing and high-tech corporations in Finance, Information Technology and Human Resources. She has provided coaching and soft skills training to corporate clients since 1997. Janell has an MBA in Marketing and a Master of Arts in Industrial/Organizational Psychology. In addition to being an IDEA trainer, she is the IWI coordinator for the Migrant Parent Education program.